The Plus And Minus Of Google Penguin Update
In 2012 of April, Google launched Penguin Update which is intended to catch websites that are deemed to spam search results. To be in particular, to be able to catch those that buy links or get them via link networks mainly designed to boost the rankings of the website. The update is focused on decreasing the website and even web pages rankings that have made use of black hat SEO techniques.
Of course, different sites have a different page ranking given by Google to them. This page rank is determining the frequency of their appearance on search results supposed that they’re related to search keyword that’s used by people. To give you an example, if the end user searches for watches and jewelry and your page is dealing with it, you’ll get higher page ranking than others, which puts you on 1st or 2nd pages of search results.
With the use of different SEO techniques, website owners can manipulate results, which allows them to acquire higher page ranking and make their page appear on first page of search results. On the other hand, with the launch of Google Penguin update, those who are using black hat SEO techniques like cloaking, keyword stuffing and the likes will be given with lower page ranking and penalized, which brings them in a disadvantageous position. Websites that are using SEO techniques which Google allows on the other hand won’t be affected much by this update.
The update is beneficial to website owners that are not using forbidden SEO techniques and instead, using legit or white hat SEO that are permitted by Google. This is increasing their page ranking a lot while generating more customers in the process since their websites are likely to appear on top of search results pages.
The update also beneficial for the users who are largely depending on internet to find sites that are offering particular item or service that they’re looking for. They’re able to find websites that are more reliable and at the same time, avoid those that are spammy and is bringing no relevant content to what they’re looking for with this update.
On the other hand, the update has affected lots of small enterprises making them out of the game. This is due to the reason that most of these small businesses depend on SEO techniques in order to keep up with bigger and more established companies. Not only that they will be penalized for using SEO techniques but they are given with low priority on search results as well with this update.
Reference: read what he said